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  SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program , the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide. The collaboration introduces Sparklo’s reverse vending machine technology in the Philippines for the first time, providing an innovative way for customers to recycle plastic bottles and cans while visiting SM malls.  “This initiative further elevates the role our malls play in ensuring a greener future, all for Filipinos. When we help make recycling accessible and rewarding, taking steps to protect the environment for a more sustainable tomorrow becomes as easy as stepping into your most-loved SM Supermall,” said Steven Tan, SM Supermalls President. Technology for the Environment The SM Green Recycling ...

  Zamboanga, la mesa ya listo!  The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula. At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you. Opening Bites: A Taste Of What’s To Come The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table. The Matcha ...

  When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.   The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline.    Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers.    Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.    "What began as a heartfelt ini...

  ore brands, more firsts, more reasons to be at SM Megamall MANILA , Philippines, 2 March 2026 - 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro. Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place. “As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.  Coming Soon: First-in-PH Brands You’ll Want to Line Up For Get ready for passport-free dining as three major international names make ...

  What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next. Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipino s. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.   “MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura At the heart of the event was a large-scale job fair connecting applicants with employers fr...

 In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves. Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones. But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR! Looking for REAL-axation? Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation. Nuat Thai When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a r...

 To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls. Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.   “The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.” Maximizing space makes room for energy efficiency ...

 We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu! STEP 1:  Stylemaxxing – Get in your best fit It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more? Anothersole  A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum. Charl...

  Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend. From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts. As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. Today, this ecos...